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The film was moderately a box office success. The Back-up Plan earned $4,257,676 in 3,280 theaters on its Friday debut, but managed to make #1 at the box office. It dropped to #2 at the weekend box office with a gross of $12,201,710, averaging $3,720 per theater. In its 2nd week it dropped to #4 with $7,255,762, averaging $2,212 per theater. In its 3rd week the film dropped to #5 grossing $5,033,471, averaging $1,676 per theater. The following week it dropped to #6 grossing $2,387,480, averaging $956 per theater. As of July 14, it had grossed $77,237,270 worldwide, and is CBS Films' highest-grossing film to date. The Back-up Plan reached #1 on Top Ten Hot Movies On Demand.

The Back-up Plan was released on August 24, 2010 on DVD and Blu-ray and sold 277,183 ( $4.7 million) copies in its first week of release debuting at #2 on the charts behind the sixth season of Lost. The Back-up Plan also ranked #1 at both the Top 10 Renting DVD Titles and Top 10 Selling DVD Titles at U.S. BLOCKBUSTER stores, as well as #1 at the Top 10 Online Renting DVD Titles at Blockbuster.com. #3 at Top 10 Renting Blu-ray Titles at U.S. BLOCKBUSTER stores, #1 at Top 10 Selling Digital Titles on BLOCKBUSTER On Demand. The Back-up Plan also reached #1 on Top Movie Sales on iTunes.
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