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"Kick-Ass," the R-rated comic book adaptation, not only narrowly won a close duel with How to Train Your Dragon last weekend (with a gross of $19.8 million) but also has been No. 1 film during the last week in the U.S. and Canada, where it has done solid if unremarkable business between $1.3 million and $1.6 million.
Given that momentum, Kick-Ass could gross about $12 million this weekend, which puts it right in the middle of the fight for the No. 2 spot.
Some prognosticators say the initial weekend for CBS Films The Back Up-Plan might be as abysmal as that of the young studios first feature (January's Extraordinary Measures with Harrison Ford, which barely surpassed $12 million in its entire theatrical run, after opening to $6 million). But audience surveys suggest the $35-million budgeted "Back-Up Plan" should do much better than "Extraordinary Measures," and gross about $12 million in its debut weekend.
Although most men are likely to steer clear of the movie about a single woman who finds true love just as she is artificially inseminated, The Back-Up Plan is drawing reasonably good interest from women. An unexpected number of younger girls are also inclined to see the PG-13 film. Even hit romantic comedies are not always well-reviewed, but the early notices for The Back-Up Plan have been harsh. That could dent the turnout of older moviegoers, who tend to pay more attention to critics.