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Spring break is a quickly fading memory and summer vacation still seems far away. If it feels like the doldrums at your house, movie theater owners share your despair.
The years first presumed blockbuster Paramount Pictures' and Marvel Entertainments Iron Man 2 doesnt come to town for two more weeks, and its entirely likely that none of the new movies in wide release this weekend, including the romantic comedy "The Back-Up Plan" with Jennifer Lopez, will make much of a splash, according to people who have seen pre-release audience surveys.
Indeed, the likely winner at the box office could be DreamWorks Animation's and Paramount's holdover "How to Train Your Dragon," which could gross about $14 million for the weekend. It should narrowly surpass another holdover, the Lionsgate action film Kick-Ass, and the debut of "The Back-Up Plan."
Even though the 3-D "How to Train Your Dragon" opened below expectations March 26, the movie about a misfit boy and his oversized pet has held up very strongly, selling $161.8 million in tickets so far in the U.S. and Canada.