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Warner Bros. is releasing The Losers, a $25-million DC comic book adaptation that was financed by producer Joel Silvers Dark Castle Entertainment. The movie, starring Jeffrey Dean Morgan, Chris Evans and Zoe Saldana, is strongest among 20-something men, but it's not on everybodys radar and may lose ticket sales to Kick-Ass. An opening around $10 million looks possible. If the fanboy reaction is enthusiastic (early reviews are mixed but mostly favorable), the weekend gross could be higher.
Disney is introducing its environmental documentary Oceans. Narrated by Pierce Brosnan, the exceptionally well-reviewed movie was timed to premiere on Thursdays 40th annual Earth Day. A year ago, the studio tried the same strategy with Earth, which opened to $8.8 million and ultimately grossed more than $32 million. Oceans should have a slightly smaller opening about $5 million, not counting its Thursday grosses.